Exclusive distributors for both Air mata Writers ' & Pemain Ireland appointed in Japan, Korea Selatan, Taiwan, Singapura & Sri Lanka
Carlow, Ireland: 27 April, 2020: Sebagai Asia adalah rantau pertama yang muncul dari masa COVID-Lockdown, Jenama Walsh Whiskey – Air mata Writers ' dan Pemain Ireland – are in pole position to expand following the recent appointments of several new distribution partners. For two decades the independent producer, established in 1999, has primarily focused on the growth of both whiskeys in Europe and North America – until now. The company, led by founder Bernard Walsh, has appointed exclusive distributors for both brands in leading markets – Japan (Lead Off Japan), Korea Selatan (Taesan Liquor), Taiwan (Dong Hsun Hsin), Singapura (Original Whiskeys) and also in Sri Lanka (Signature Ceylon Beverages). Air mata Writers ' dan Pemain Ireland are already represented in Malaysia (Fortier Wines & Spirits).
The company has a portfolio of 15 whiskeys and is best known for it’s unique blends which feature the combination of premium Pot Still and Single Malt triple-distilled Irish whiskeys in its core expressions – Writers’ Tears – Copper Pot dan The Irishman – Founder’s Reserve.
Commenting on his increased focus on Asia, Bernard Walsh berkata:
“Being a European company of Irish heritage, it made sense to build-out our offering in Europe and North America first. Clearly our whiskeys are now proven in the Super Premium Irish Whiskey category in both Europe and North America and that solid base now enables us to expand, with confidence, into Asia and Eastern Europe.
“We look to build strong, dynamic, mutual partnerships in each of the markets that we enter, and Asia is no different. We have established new partnerships and upgraded others in the region so that we now have representation in 6 key Asian markets overall and we will add more in the next few years. With consumers finding their feet again after the COVID-Lockdown, we expect Writers’ Tears dan The Irishman to build on the strong progress we have made with our partners already.”