I was delighted to be interviewed by Simon Cocking, the Editor of Irish Tech News about Irish Whiskey Marketing and the role of Digital Marketing in the renaissance of the Irish Whiskey industry.
In the interview, I outlined the lessons that the Irish Whiskey Industry belatedly learned from the Scotch Whisky who went through a similar renaissance in the 1920s.
I explained how
- I inadvertently became the saviour and custodian of Irish Whiskey digital brand after failing to convince the powers that be in the Irish Whiskey industry of the value of the Irish Whiskey as a sector online.
- How this left me with no option but to put my own money on the line to secure the IrishWhiskey.com domain and other domains to secure and protect the Irish Whiskey Digital Brand.
- I outlined my future plans for the brand including the further development of the established Irish Whiskey Trail e Irish Whiskey Day on 3rd March.
I highlighed the lack of a collaborative approach and joined up thinking to Irish Whiskey branding at strategic and sectoral level which I ascribe to the knowledge chasm between experienced whiskey marketeers at board and strategic marketing level with the newer and young tech-savvy digital marketing gurus in the Irish Whiskey industry do not yet have enough strategic vision and experience to act as a sector as well as individual Irish Whiskey brands.
Finally I talked about what is going right in Irish Whiskey Marketing and expressed my support for the new independent Irish Whiskey Distilleries and Brands who remain true to their core vales, innovation and passions despite the efforts of the larger forces in the Irish Whiskey Industry to enforce safe and predictable conformation in the Irish Whiskey market. In particolare, I mentioned West Cork Distillers, Hyde Whiskey and Glendalough Whiskey.
For the full interview on Irish Tech News, see Irish Whiskey Marketing Insights with Stuart McNamara