保護愛爾蘭威士忌

關於保護愛爾蘭威士忌的幾點思考. “男人不從歷史的教訓非常是最重要的所有歷史的教訓。” - 赫胥黎. You may know that I have written previously on the Irish Whiskey Renaissance and all of the excitement that accompanies the unprecedented and exponential […]

關於保護愛爾蘭威士忌的幾點思考.

“男人不從歷史的教訓非常是最重要的所有歷史的教訓。” - 赫胥黎.

你可能知道,我在以前寫的 愛爾蘭威士忌文藝復興 和所有伴隨著愛爾蘭威士忌行業的前所未有的指數級增長的興奮.

上週一份新聞稿中從食物愛爾蘭系, 農業和海洋提醒我們, 愛爾蘭威士忌行業僱用了 750 人 而出口增長了 200% 在最後 10 年份. 在 2014, 近7000000箱子愛爾蘭威士忌的出口到一百多個國家. 出口量預計將增長到12000000案件 2020 和24000000箱子通過 2030. 三年前, 有四個威士忌釀酒廠在愛爾蘭. 通過 2018, 有可能超過 20 在愛爾蘭的愛爾蘭新威士忌釀酒廠.

最後一次,愛爾蘭威士忌經歷過這樣的增長是在19世紀和20世紀之交. 但後來這一切在1900年代初期崩潰. 一個墜毀的原因是美國推出禁止. 當時, 有三種類型的威士忌佔據了全球市場; 蘇格蘭人, 愛爾蘭和美國. 美國威士忌總是這樣一個巨大的國內市場復甦. 這讓蘇格蘭威士忌和愛爾蘭威士忌 (這實際上在前期禁止美國比蘇格蘭被越來越受歡迎) 重新建立和重建他們的市場在美國,. 蘇格蘭使它, 但愛爾蘭威士忌再也沒有恢復過來.

禁止和愛爾蘭威士忌

這樣做的原因是,愛爾蘭威士忌成為其自身成功的受害者. 在禁止, 一個巨大的黑市在月光或假威士忌開發. 直接從美國各地的非法劇照新的化妝是精神力與年齡刨花和焦糖著色. 產生的腐腸 - 火箭燃料原料精神 – 然後作為要么波旁或愛爾蘭威士忌與makey了愛爾蘭和波旁標籤,如“甘的純老愛爾蘭威士忌”或“老肯塔基熊掌威士忌”賣. 你得到的圖片我敢肯定. 這些廉價的仿製品的想法實際上可能起源於愛爾蘭, 在1900年代初期, 至少一個公知的愛爾蘭米德蘭酒廠物通過製備避稅 (賬外) 力歲及人工著色和香味的便宜的價格未老化的“愛爾蘭威士忌”出售給倫敦的一個大的愛爾蘭工人階級人口.

蘇格蘭威士忌很少通過黑市moonshiners複製. 為什麼? 在蘇格蘭威士忌品牌一半所用的發芽大麥被乾燥草皮或泥炭火災其中不同於愛爾蘭威士忌, 煙霧與所述乾燥麥芽直接接觸. 這就是為什麼peated蘇格蘭威士忌通常有一個獨特的煙熏味. 該Moonshiners覺得太難以模仿許多美國人與蘇格蘭有關的peatiness, 所以他們專注於愛爾蘭威士忌和波旁的副本,而不是.

在禁令結束, 既愛爾蘭和波旁威士忌的聲譽是與飲酒公共誰有關愛爾蘭威士忌和波旁與質量低劣的模仿moonshiner支離破碎. 波旁恢復了對釀酒如布朗福爾曼和其他幾個人的名字,因為他們已經被允許保持在禁酒令期間限產普通質量“藥”威士忌已經知道並信任美國市場的聲譽回. 與愛爾蘭威士忌的問題是,沒有任何的 50 要么 60 從愛爾蘭威士忌品牌 30 或在愛爾蘭這樣威士忌釀酒廠在當時是公認的美國品牌, 甚至禁止前. 這是另一個原因,他們是如此容易偽造仿愛爾蘭威士忌. 個人愛爾蘭威士忌品牌並沒有那麼美國作為公認因為他們的今天. 這一切只是“愛爾蘭威士忌”愛爾蘭探測標籤無數的下. 想一想有多少人認為說“法國”今天的葡萄酒.

蘇格蘭也有另一種保護. 功能強大,凝聚力 釀酒股份有限公司 (DCL) 強行團結許多較小的蘇格蘭威士忌品牌之一固體旗幟下,並顯著簡化和成型的 蘇格蘭威士忌 行業進入一個統一的力量和品牌.

保護愛爾蘭威士忌行業

對於愛爾蘭威士忌行業的新挑戰

它採取了將近 100 年的愛爾蘭威士忌行業從崩潰中恢復和繁榮, 但是這是目前恢復安全或仍暴露於另一崩潰?

說到最近幾個月我自己的前輩接觸在較大的愛爾蘭釀酒廠, 它們共享一個主要擔心的是,只是一個新的牛仔酒廠或銷售者, 可以通過在產品質量或品牌標識偷工減料損害整個行業. 創新是好的, 但質量, 團結和文物是第一位的!

保護愛爾蘭威士忌

新的 愛爾蘭威士忌協會 去年成立,使所有關鍵商業利益主體一起在愛爾蘭威士忌行業. 精神應該是“競合”具有較大的更成熟的釀酒廠積極提供支持和指導,以新晉之一. 我很自豪地說,IrishWhiskey.com一直在推動的介紹,向協會對一些新的愛爾蘭威士忌標籤的發揮我們自己的小部分.

許多這些新的標籤是 “白色標籤” 這是由經批准的愛爾蘭威士忌釀酒廠對於那些誰最近建成的生產或威士忌正在籌建一個釀酒廠等, 沒有產品或正在等待自己的產品走向成熟. 這種方法也被誰不會建立一個酒廠公司或由公司和個人誰只是想創建自己的原因虛榮標籤. 有什麼錯在我看來,因為它創造的方式,威士忌粘合機,如米切爾做了幾年前他們創造了綠點和黃點時,新的品牌和商標. 然而,有這些新的和小的新興愛爾蘭威士忌企業帶來巨大的責任,以確保其完全符合所有現行法規和準則. 這是威士忌標籤和廣告要求更是如此,以確保各品牌的起源和歷史上沒有混亂

更明確需要做這方面的愛爾蘭威士忌行業收緊.

在上週, 愛爾蘭部長食品西蒙·科夫尼已出台新規授予“地理標誌”保護狀態,以實際愛爾蘭威士忌, 根據歐盟法律Poitin和愛爾蘭奶油產品. 實質上, 此規定了愛爾蘭威士忌產品質量參數的歐洲市場中,也決定了他們只能在愛爾蘭島的生產. 這也將意味著,只有在愛爾蘭生產的威士忌可以在歐盟合法銷售的“愛爾蘭威士忌”. GI不適用於非威士忌產品 (愛爾蘭威士忌眼鏡等) 或以更大的愛爾蘭威士忌品牌.

明顯, 品牌“愛爾蘭威士忌”的,現在隨著越來越多重要. 由於愛爾蘭Whiskey.com和其他許多愛爾蘭威士忌相關的領域和網站的所有者, 我期待著在保護辜負我自己的責​​任和發展的名義, 愛爾蘭威士忌品牌和行業在未來幾年的聲譽和遺產.

As the Irish Whiskey sector moves forward with confidence and purpose, 我們應該好好記住我們過去的一個世紀和最近的比爾·蓋茨的話.

“沒關係,慶祝成功, 但聽從失敗的教訓更重要。“.

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9 註釋

  1. Irish whiskey was long dead before prohibition, you forgot the Coffey still, the temperance moment and a war with the British empire which had all the trade channels, more research required.

  2. 你好 “Irish Whiskey Expert”,

    I’m not sure from your comments if you have actually read my article properly? But if you have, you seem to have missed the point completely.

    From the opening of my article.”最後一次,愛爾蘭威士忌經歷過這樣的增長是在19世紀和20世紀之交. 但後來這一切在1900年代初期崩潰. 一個墜毀的原因是美國推出禁止”.

    This is not meant to be a history of the travails of the Irish Whiskey industry. Rather, it is a quick study on the effect of one or two bad apples spoiling a barrel. I’m talking about why bootlegging affected the Irish whiskey industry more than the Scotch or Bourbon industryduring prohibition years”. Of course I know about the effect of the Coffey Still. I am after all a whiskey writer. I have written elsewhere in recent years of the Coffey Still and Temperance movements in Ireland.

    The point I am making here and which most of my readers (including your Tullamore DEW colleagues) have understood judging from feedback on social media tonight, is that there are valuable lessons to be learned from the early 1900’s to the 30’s when the good name of Irish Whiskey suffered severe damage because of the actions of those producing poor quality or imitation whiskey under an Irish Whiskey banner.

    I am saying that it is important for all of us who care about Irish whiskey to protect it’s good name. Your own company IDL (You registered here with a Pernod-Ricard email address) is to the forefront of this as I have seen at first hand from my visits to Midleton. I have reflected this in many other articles on your distillery and my reviews of many of your products.

    In terms of scolding me in person withmore research required”, perhaps the following may be worth reflecting on.
    Despite all the challenges facing the Irish Whiskey industry there was still a worldwide demand for quality Irish Pot Still whiskey and by 1900 the amount of whiskey distilled in Ireland quadrupled.” – This quote is from your own IDL publication on Irish Whiskey History. It also supports my opening statement in the article “最後一次,愛爾蘭威士忌經歷過這樣的增長是在19世紀和20世紀之交. 但後來這一切在1900年代初期崩潰”.

    This hardly supports youadvisingme thatIrish whiskey was long dead before prohibition”. In fact Irish whiskey was more popular in the US than Scotch pre-prohibition and particularly on the Irish influenced East Coast (Boston and New York).

    As fora war with the British Empirepre-dating prohibition. Prohibition which commenced in 1920 was repealed in 1933. The Anglo Irish Trade war only really started then in 1933 following the second Irish election in two years.

    While I welcome comments of any kind here on IrishWhiskey.com, I am always disappointed when someone’s first instinct is to attack and denigrate the messenger by making loose and unsustainable accusations themselves of sloppy work by others. I am particularly disappointed that in doing so, you claim to be representing IDL. Perhaps you were having a bad evening? Or are you actually with Irish Distillers. I have my suspicions and will be checking.

    I’m now going to open a new bottle of Yellow Spot!

    親切的問候,

    斯圖爾特

  3. LARRY D KEYES

    Been trying Irish Whiskey for about a year now and I am very happy with it

  4. Martin Waldron

    Well written articleStuart are you aware of the actions of Diageo in Russia sellingRowsons Reservemarked as “愛爾蘭威士忌 ” blend with no mention of the Indian Whisky that constitutes most of the bottles content.

    1. Hi Martin, Thanks for the kind comments.

      From the Moscow Times a few weeks ago. http://www.themoscowtimes.com/article.php?id=525436 . In this article titledAs Alcohol Prices Soar, Russians Turn to Imitation Whiskeys and Rums”, Rowsons Reserve is described as aWhiskey based drink”! Is it Irish Whiskey or awhiskey based drink”?

      This link http://eng.winestyle.ru/products/Rowson-s-Reserve-700.html from one of their suppliers in Russia seems to imply that the Russian Rowsons Reserve is 100% Irish whiskey and is different from the Indian version?

      If this “愛爾蘭威士忌” contains Indian whiskey, it will have interesting implications. 我所知道的, Diageo are still members of the IWA even since offloading all of their Irish Whiskey interests when they sold Bushmills to Jose Cuerva in Mexico earlier this year. If it’s awhiskey based drinkrather than a whiskey, there will be confusion.

      Reports such as these which show history repeating itself are what prompted me to write this article. Thanks for highlighting! 親切的問候, 斯圖爾特

  5. James Doherty

    Some fair points made there Stuart. I think there is an onus on all to recognise the difference between experimentation and innovation. Not all experiments are worthy of release and the vast majority will be fiddling round the edges rather than genuinely innovative!

  6. 約翰

    嗨斯圖爾特

    Good article and a balanced viewyes it doesn’t include all of the history behind the decline but you never claimed that it did.

    The key to success for the category is the IWA and zero tolerance towards any fakes or substitute brands or processes.

    Good luck to my Irish colleagues and success to all in the Irish Whiskey industry.

  7. MichaelD

    Thanks Stuart for the great article, and as the industry is still very small and rebuilding its reputations, I entirely agree it would only take one bad Whiskey to drag the reputation into the gutter. One of the other things I am concerned about with Irish Whiskey though is that is appears very focused on Europe and the USA markets. Very important markets, but Ireland seems to be losing a lot of ground to Scotland, USA and Japan in some of the very large developing marketsparticularly China and India. Irish Whiskey is not represented at trade exhibitions (Like Whisky L!) and with the exception of Jameson, rarely available in bars/supermarkets. Teeling will be distributed in China shortly which is great, but when you see the huge presence and work from other Whisky producing countries in these massive developing markets, it makes me wonder if Irish Whiskey will ever be a serious contender, given we are getting to the market so late. Its a shame particularly in China where Irish food/drink products already are building a great reputation for quality, that would really benefit Whiskey. I can get Kerrygold in many supermarkets in China, but never a high end Irish Whiskey!

  8. pingback的:斯萊恩愛爾蘭威士忌 | 愛爾蘭威士忌

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