Stuart has also created an innovative Pooka Whiskey Scale which guides an Irish Whiskey Beginner through the bewildering mix of Irish Whiskey labels, vintages and blends by organising Irish Whiskey labels and expressions into five simple categories from progressing from entry level One Pooka Whiskeys such as Bushmills Original, Tullamore DEW, Jameson, Powers, Paddy, Kilbeggan and others through levels two, three and four up to the Hyper Irish Whiskeys at Pooka Five.
With Stuart at the helm, Irish Whiskey .com, the Home of Irish Whiskey will continue to serve its readers and visitors with the best Irish Whiskey centered content on the web!
Meet The Team
International Whiskey Writer & Aficionado
Stuart McNamara is the founder of HaigWhisky.com , WhiskeySales.com and IrishWhiskey.com and is a well known international Whiskey writer, historian and blogger. As well as setting up the de facto online fan hubs for Irish Whiskey & Haig Whisky, he also holds a trade mark for a brand new Irish Whiskey glass and there is a big book deal waiting in the wings for this well known Irish whiskey writer and aficionado. Stuart is also behind a standardised classification scale for demystifying Irish Whiskey for Beginners – “The Pooka Scale“. Stuart’s love and expert knowledge of Irish Whiskey and Haig Whisky has been the driving force behind these sites for many years and it has allowed him to transition into a well known international whiskey writer and speaker.
In 2016, Stuart led the development of a major tourism initiative in his native Ireland to develop Irish Whiskey Tourism. Stuart created Irish Whiskey Day on 3rd March and linked this one day international Irish Whiskey festival with the launch of the Irish Whiskey Trail and Dublin Whiskey Trail websites and smartphone guides for Irish Whiskey tourism.
He has now been asked to develop similar whisky tourism sites for the Scottish Whisky tourism market beginning with the launch the Scottish Whisky Trail website in 2017.
Chief Technology Officer
Niall is the main technology man behind the scenes and oversees how the site integrates with all external affiliate sites as well as making sure that the user experience is as good as it can be. He is also masterminding the current SEO strategy which has resulted in this site being one of the top ranked Whiskey sites in the world! You can find out more about Niall at http://niallflynn.ca or at the links below.
Robert is tasked with helping Stuart develop and maintain his online presence as well as overseeing all ad copy for on and offline media. His role also straddles hands on development of the site and SEO as well as liaising with the rest of the team regularly to brainstorm and implement different marketing initiatives, plans and objectives. You can find out more about Robert at http://robertryan.ie or at the links below.
Elena Montes Casado
Elena is the graphic designer on the team and tasked with making IrishWhiskey.com look good! She is responsible for the sites logo as well as all branding and artwork relating to the Pooka Scale. Elena has many years experience as a freelance graphic designer and her depth of skills is a useful asset for the many mediums in which HaigWhisky.com is expanding into. Find out more about Elena at http://elenamontes.ie or at the links below.
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